New Branding Questionnaire

New Branding
Questionnaire

Company Address (if storefront/location is applicable)

Discovery Questionnaire

Describe your industry, product/service and why you are passionate about it.

Describe your ideal customer(s).

How does your organization stand out over the competition? Why would a customer choose you?

List a few of your local competitors (if any).

Describe your brand's core values and mission.

Select your brand persona voice tone. This gives a personality to your brand.

Do you have brand assets available for use on this project?

Yes No I have a couple, but need more.

If yes, what do your Brand Assets consist of? (check all that apply)

If no, select all that will be needed for this project (check all that apply)

If yes, please upload your Brand Assets in a .zip file

OR If yes, please provide the link to the files (Google Drive, DropBox, etc.)

Do you have copy available for use on this project?

Yes, it is included with the Branding Yes, I'll send this over via email No, I'll get started on writing this week No, I need to work with a copywriter

Do you have images available for use on this project?

Yes, they are included with the Branding Yes, I'll send them over via email No, I'll get started on finding images No, I need them sourced by you

What are the top three goals to achieve with this project?

Examples: drive traffic, engage prospects, generate leads and re-engage existing customers, help close sales by validating and supporting sales team communications, improve customer satisfaction through better service, simplify and optimize content updates and website management, integrate with other systems; meet security, performance and scalability requirements, reduce costs by streamlining and automating workflows and tasks, attract and recruit new employees and support current employees, grow the company’s bottom line and increase profitability

What is the most desirable outcome for you in working with me?

Please provide three or four example websites that you like and what you like about them.

Who on your team are the decision-makers for design & development feedback?

Hosting & Domain Registrar

Note: Web hosting providers connect your site to the internet and provide the server it runs on. Domain name registrars reserve a domain name for use by your site (i.e. www.companyname.com).

URL / Domain Name you have already reserved

Other URL / Domain Name (if applicable)